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Playmobil: The Movie | Review

★★

The channels of viability between cinema and merchandise have flown freely in either direction for as long as film’s family market has existed. Not until The Lego Movie, however, did the toy to tinseltown transition feel as potently lucrative as the reverse. Both financially and, surprisingly, creatively. Perhaps expectations have risen too high? Despite evident optimism for a franchise future, Playmobil: The Movie arrives with a thud. It has neither the energy nor wit of its micro-brick competitor and, more fundamentally, fails to capture the spirit of its own original success. Save the odd glimmer, there’s precious little imagination here.

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